Hungry Bunny’s aim is to deliver a combination of freshly made cook to order sandwiches, fries and soft drinks to our guests at competitive prices in clean pleasant surroundings by our friendly and enthusiastic people. Hungry Bunny’s goals for the next five years are: 

1. To Grow Profitably – All new restaurants will under go a feasibility study to ensure that the areas and countries we develop have the right social and economic status. 

2. Fund the Future -  In each country or area, focus is placed on the size and growth of the middle class, which have a high disposable income 

3. Exciting the Customer - The size and characteristic of the potential market place based on an analysis of the population such as age, gender, professions, etc.  “The market demand for the Hungry Bunny Menu.” 

4.   Create an International Team – That will help, support and train all restaurant personnel to deliver the Hungry Bunny standards, policies and procedures 

Hungry Bunny’s objectives are based on becoming the fastest growing Franchise in the F&B industry and are demonstrated by: 

1. Becoming the first choice fast food restaurant of all fast food eaters by having “The Best Products in Every Category” within the Arab world.

2.   There is a high demand by Franchises who can not wait to open one of our Franchises because as Franchisor we will provide the best economics, Franchise system, service and product.

3.   Hungry Bunny employees will love coming to work.  We will attract the best new applicants into our business

4.   We will place ourselves amongst the top of all Quick Service Restaurants in terms of growth,  financial returns

5.   We will place ourselves as a market contender for the number 1 spot, with the highest average daily sales per restaurant.

6.   Rapid growth in the number of restaurants by Franchising and going International “(we will grow deep and not just wide!)”.

Strategy and Implementation Pyramids

2009   Planning and creating our Franchise package, attend Franchise conferences and put prospectuses out to look and source potential Franchisees. 

Open 3 new company restaurants

• 2010.  Begin our expansion plans with the Franchisees, open 12 new restaurants

• 2011.  Open a further 12 new restaurants

• 2012.  Open a further 12 new restaurants

• 2013.  Open a further 12 new restaurants

A total of 50 new restaurants to open over the forth coming 5 year

The primary countries that we have looked at in great detail are:

The region of Jeddah Saudi Arabia has the potential to sustain a minimum of 10 new Hungry Bunny restaurants.

Lebanon, Jordan, Iraq  and Syria have the potential to open 16 new Hungry Bunny restaurants.

Kuwait, Bahrain, Qatar ,United Arab Emirates and Yemen have the potential between them to open 24 Hungry Bunny restaurants

Marketing Strategy

Hungry Bunny restaurants will be placed in areas of high visibility with ease of access and high commuters and residential populations.

With the use of our logo and best promoter “The Hungry Bunny” we feel we have a logo that is unique and an eye catcher.  The “Hungry Bunny” will be a brand and marketing feature all on its own.

Promotion Strategy

Hungry Bunny’s goal is to gain enough visibility to leverage the brand into the spot light of the Franchise industry to generate inquiries from potential investors and Franchisees.

This will be done through the media and attending Franchise exhibitions throughout the Gulf and Arab world

Marketing Programs